“Does your company have a FaceBook fan page?
I can send 500 to 1MM “Likes” within a few days.
We can add “Likes” to build your online following.
Consumers assume that a company with lots of “Likes” is established and reputable.
Call me so we can discuss the benefits. Results 100% Guaranteed!
FaceBook “Likes” Expert
[toll free phone number]
P.S. – We can also help with YouTube Views, Twitter Followers and Mass Emails. Call us…”
This was an e-mail that I received a few days ago. I wonder how many people received the same e-mail from Frank B. Thousands, for sure, if not millions.
Social media, including blogs, Twitter, Facebook, LinkedIn and the like, is becoming so important that companies pay their employees to maintain a company blog, or use people like Frank B. to manufacture fake followers.
You can usually tell quite easily corporate blog posts from posts on real blogs about issues written by people who have something to say as I wrote in this post more than two years ago. They always have a bland, uninspired, transparently self-serving post about how wonderful their company is with a few hundred words once or twice a week, most of the time with absolutely no response from readers.
Now, these fake blogs can have hundreds of followers and thousands of likes just like real bloggers thanks to people like Frank B.
It is becoming increasingly more and more difficult to distinguish the real thing from a fake in just about anything these days, including social media. There are 143 fake blog comments in my spam queue right now and my Dashboard tells me that a utility called Akismet blocked 56,199 spam comments so far. Sometime, the spam gets through the utility and I spend a few seconds reading it before I realize what it is. And sometime Akismet blocks real comments from people who have something to say, usually when they praise my blog because that is one distinguishing feature of fake comments. So if you wonder why I failed to respond to your lavish praise at some point, the chances are that Akismet sent your comment to the spam folder.
Of course, if you are really, really good at faking, there is a bright future for you, young man or woman, in politics. As George Burns used to say, “If you can fake sincerity, you’ve got it made”.
Based on what he was saying a few years ago, candidate Obama had absolutely nothing in common with president Obama. My explanation for what happened is that president Obama must be an evil twin of candidate Obama, and the real Obama, the one who was promising us real healthcare reform (not a bailout of the private health insurance industry) and transparent government (not vicious prosecutions of whistle blowers) and all the other things that sounded so wonderful in 2008, is imprisoned somewhere in an undisclosed location, sort of like The Man in the Iron Mask, who was supposedly the legitimate heir to French throne, was allegedly held imprisoned in the Bastille and other prisons by Louis XVI.
The fakers on the social media sometime send me fake e-mails under names that I am bound to recognize so that I would click on attached links. I can usually tell quite easily that these are fake e-mails because, for example, I am called “Steve” in fake e-mails purporting to be from my kids. Obviously, my kids would never call me “Steve”!
I wonder how these cheats got their e-mail addresses. From Faceboook? Or is my e-mail being monitored by some geeky hacker somewhere? It is quite likely because I used to receive fake e-mails from a translator who passed away several years ago who only had an e-mail address on AOL.
Cheating and faking is an important skill now, very much in demand in the 21st century.
If you don’t have this skill in your skill set, you are unlikely to find good employment and prosper.
You will probably end up writing a bitter blog that nobody will bother reading, and at some point you may become so desperate that you will decide to engage the services of somebody like Frank B. who will get you hundreds or thousands of fake likes on Facebook and fake tweets on Twitter.